Andrea Lacy
Luv's Brownies
San Jose, CA USA
"Never let any challenge stop you from making your dreams a reality. "
Career Roadmap
Andrea 's work combines: Entrepreneurship, Food, and Helping People
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Day In The Life
Skills &
Education
Here's the path I took:
High School
Mills High School, Millbrae CA
Bachelor's Degree
Mass Communication/Journalism
San Jose State University - San Jose,CA
Graduate Degree
Master of Business Administration
Golden Gate University - San Francisco,CA
Certification
Digital Transformation from the School of Engineering
Stanford - Stanford,CA
Here's the path I recommend for someone who wants to be a Chief Executives:
Bachelor's Degree: Mass Communication/Journalism
Graduate Degree: Master of Business Administration
Certification: Digital Transformation from the School of Engineering
Learn more about different paths to this career
Life & Career Milestones
My path in life took a while to figure out
1.
I struggled all the way through my last year of college, when I was finally diagnosed with dyslexia.
2.
I never thought I'd get a master's degree. But, I ended up earning a scholarship for a Masters of Business Administration.
3.
Contracting, consulting or employed by some of the best companies in the world such as Adobe, SAP and others…
4.
I remember coming home one night and praying on what I should do next with my life.
5.
My company was named after my childhood doll named Luv. Hence the name Luv's Brownies. The logo is based on my childhood handwriting when I was three years old. I didn't know how to spell love.
6.
Creating a business plan
7.
In 1996, my online bakery Luv's Brownies, was an Internet pioneer, digital native and born in the cloud.
8.
We have done fundraisers for AIDS and homelessness; giving back is incredibly important to me. In 2021, we launched the Andrea R. Lacy scholarship. A portion of our sales goes to this fund.
Defining Moments
How I responded to discouragement
THE NOISE
Messages from Peers:
Do you really think people are going to buy your heart-shaped brownies over the Internet? You are wasting your time.
How I responded:
When I first started Luv's Brownies, so many people thought I was crazy. They didn't think that customers would order heart-shaped brownies online for delivery or to ship. Those very same people thought that no one would trust inputting credit card information over the Internet. I overcame the objection by surrounding myself with like minded entrepreneurial people.
Experiences and challenges that shaped me
I couldn't afford to attend a four year college after high school. I went to a community college and transferred to SJSU. My financial aid counselor encouraged me to apply for a MBA and write an essay for a scholarship. I did and earned the award.
I was the first person in my family to attend college. My father was a hairdresser & mother a housekeeper. My parents worked so hard. Both of them taught me the value of honesty and tenacity.
While at SJSU as a thank you I baked brownies for a friend. I noticed the dough was thick, but baked the brownies anyway. After I was diagnosed with dyslexia, I revisited the recipe and realized I transposed the recipe without knowing I had dyslexia.